Innovationskraftwerk.de is based on a combination of open innovation, crowdsourcing and "ideation", all concepts widely used in innovation management.

Open innovation and crowdsourcing are interactive tools that allow companies to broaden their strategic horizons and harness the outside world as a way of increasing innovation potential. The concept of "ideation" is a reference to the targeted generation of ideas as a way of solving problems.

The opportunities represented by Web 2.0 introduce new dimensions and perspectives to innovation and solution processes, new approaches that are bundled and implemented on the Innovationskraftwerk.de platform.